Netmum’s the word
An online parenting community
Whether it’s your first child or fourth, the one thing that never changes about parenting is the truckload of help and advice that’s dumped on your doorstep by well-meaning friends and relatives. It’s difficult to know exactly who to trust, but since 2005 Netmums has quickly established itself as a valued resource for parents, with over two million members.
Being the UK’s largest parenting website has caused us many sleepless nights of our own, but we’ve always treated them like our own precious new born, using plenty of TLC to help design, develop and maintain the site through any teething problems.
From the very beginning we were central to Netmums’ digital strategy, recognising the importance of UI in a site that is driven by editorial content. By developing a bespoke CMS with a clean and straightforward admin UI, we gave editors greater flexibility and allowed them to update content quickly and easily.